Branding and identity

People trust what looks consistent. An identity is the logo, the colours, the type and the rules for using them, applied to everything the business owns, and without rules every new sign, menu and uniform drifts a little further from the last. As a brand identity agency in Saudi Arabia, we learn the business and its audience, design the logo system, test it on real things and finish with a brand manual so anyone can use it correctly.

Brand identity board with a logo, letterhead, folder, business cards and disc in purple
SMASCO brand manual spread showing logo, type, uniforms and vehicles

What an identity includes

  • A logo system
  • Colour and typography
  • Stationery, signage and vehicle applications
  • A brand manual

Work

  • AutoBaz Car Dealership identity work

    AutoBaz Car Dealership

    Identity developed and applied where customers meet it, including the showroom front, stationery and signage.

  • Pro Oil identity work

    Pro Oil

    Identity applied to a fuel station, its forecourt and its tanker.

  • Tatweer Real Estate

    Identity development and branding for a real estate developer, shown on an identity board.

  • YR and Bros Co. identity work

    YR and Bros Co.

    Identity development for five food and drink brands, Half Million, Pizzaratti, 2EAT, Dhoof and Cone'n, each with its own look, plus brand manuals for Half Million, Pizzaratti and 2EAT.

Book a 20-minute call

Tell us what you are launching in Saudi Arabia and what you need. A few lines is enough.

Book a 20-minute call

info@artcom.sa · +966 53 005 4698